Jeff Putnam, a senior security project leader with an extensive background in crime prevention and risk management, recently shared his expertise at the US CPTED 3rd Annual Conference. His presentation, “Finding Value in the Practitioner’s Expertise,” delved into how Crime Prevention Through Environmental Design (CPTED) can be seamlessly integrated into business strategies to enhance safety and reduce crime.

For those interested in Jeff’s full presentation now, it is available below.

Key Insights from Jeff Putnam’s Presentation

Jeff Putnam’s approach to CPTED goes beyond traditional security measures, focusing on building trust and a holistic view of crime prevention that involves teaching, guiding, and partnering with businesses. Here are some pivotal points from his presentation:

• Building Trust: Putnam emphasizes the importance of building trust with clients by understanding their business needs and speaking their language, which in turn fosters a collaborative environment for implementing CPTED strategies effectively.

• Holistic Approach: Instead of merely inspecting and enforcing, Putnam advocates for teaching and guiding businesses to adopt CPTED principles themselves, ensuring they understand the ‘why’ and ‘how’ behind each strategy.

• Business Integration: By addressing operational feasibility and offering reasonable options, Putnam demonstrates how CPTED can be aligned with business objectives to enhance defensibility, brand reputation, and overall safety without compromising operational efficiency.

The Impact of CPTED in Business Environments

Through his presentation, Jeff Putnam illustrated how integrating CPTED principles can significantly reduce criminal opportunities by enhancing natural surveillance, access control, and territorial reinforcement. His insights highlight the dual benefits of CPTED: improving safety and supporting business success.

Continuing the Conversation

Jeff’s expertise and practical advice offer valuable lessons for businesses looking to enhance their security measures and for CPTED professionals seeking to deepen their impact in the field. His approach serves as a model for how security and business can work hand in hand to create safer, more resilient communities.

Jeff Putnam’s presentation at the 3rd Annual US CPTED Conference showcased not only the practical applications of CPTED in reducing crime but also the strategic value it adds to business environments. His commitment to a trust-based, holistic approach emphasizes the importance of partnership and understanding in achieving effective crime prevention outcomes

For deeper insights into her effective use of CPTED or view all the presentations from the conference, they can be found here